About ERMN — India's Football Streetwear Brand

About ERMN

ERMN (pronounced 'Eternal') is India's first premium football culture streetwear brand. Based in Kerala, ERMN was founded by Sarath and a team of football fans who believed Indian football culture deserved its own premium streetwear identity.

What ERMN Makes

ERMN sells 240 GSM oversized t-shirts at Rs.1,299 (GST included), shipped pan-India via India Post and Breeze with Cash on Delivery available. Every drop is a limited-edition release built around a specific football player narrative.

ERMN's Track Record

Since launch, ERMN has sold over 1,300 units with more than Rs.15 lakh in revenue and a gross margin of 66.5%. The CR7 campaign achieved a 3.6x return on ad spend with a cost per acquisition of Rs.282, validating ERMN's positioning at the intersection of football culture and premium streetwear.

World Cup 2026 Campaign

ERMN is targeting the FIFA World Cup 2026 tournament window (June-July 2026) with four limited drops tied to emotional tournament moments. The goal: 7,000 to 10,000 units and Rs.1 Crore in revenue during the tournament.

Who ERMN Is For

ERMN is for Indian football fans who grew up watching the greatest players in history and want to wear that story. Not a jersey. Not a replica kit. A piece of football culture made for the streets of India.